销售词语宝典 WORDS THAT SELL, REVISED AND EXPAND 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition

Cross-referencing of categories to jump-start creative thinking

A crash course in basic copywriting techniques

Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Preface/Acknowledgments

Introduction to the Second Edition

How to Use This Book

A Crash Course in Copywriting

Categories of Copy

Part 1 Grabbers

　Teasers

　Free/Prize

　Sale/Discount

　Trial Offer/No Obligation

　Heads and Slogans

　Salutations and Invitations

　Opening with a Question

　Opening with a Statement

　Opening with a Challenge

　Snappy Transitions

　All-Purpose Grabbers

Part 2 Descriptions and Benefits

　Appealing

　Authentic

　Belonging/Membership

　Big/Many

　Choice/Control

　Comfortable

　Competitive

　Complete/Thorough

　Convenient

　Distinguished/Status

　Durable/Solid

　Easy

　Exciting/Stimulating

　Experienced/Expert

　Fabulous

　Fast

　Fresh/Wholesome

　Fun/Cheerful

　Gift

　Good-Looking

　Healthful

　Honest

　Improved

　Indispensable

　Informative

　Luxurious

　Made

　Money-Making

　Money-Saving

　New/Advanced

　Plain/Natural

　Pleasure/Satisfaction

　……

Part 3 Clinchers

Part 4 Special Strategies

Appendix

Key Word Index

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